Using existing aspects from Postmates' current marketing tagline "Anything, Anytime, Anywhere," I rebranded the food delivery company. I aimed to create a simple, yet bold logo that played off of youthful neons. Building out the brand showed ways the full color palette and manipulated typeface could be used. I enjoyed playing off of their original taglines and making new ones, such as the billboard that reads "Burritos, Brunch, Babaganoush."
DECEMBER 2019